Work Snapshot
Sahil Siddiqui
Group Exec. Creative Director
WATConsult — Dentsu Creative ( DCDX )
Concept Campaigns | Films | Music-based | Humor-based | Kuch-Bhi !
CONCEPT CAMPAIGNS
Brand/Client: SBI Life Insurance
Category: Activation and Product Design
Campaign: Thanks a Dot
Cause: Breast Cancer Action
Outcome: Start of an ongoing property ( 5+ years ), Abby win, Kyoorius win, Cannes Shortlist
Brand/Client: Bajaj Allianz General Insurance
Category: Platoform Innovation
Campaign: The Empathy Pre-Roll
Cause: Mental Health Awareness
Outcome: E4M win
Brand/Client: Big FM
Category: Broadcast Radio
Campaign: Dhun Workout
Cause: Lung Health
Outcome: Kyoorius win
Brand/Client: Nanhi Kali
Category: Digital Activation
Campaign: Powerless Queen
Cause: Girl-child Education
Outcome: London Internation Award (LIA) win, Spikes Asia win
Brand/Client: MX Player
Category: Digital Activation and Content Marketing
Campaign: Idea Chor
Brief: Show promotion for Thinkistaan — S2
Outcome: Effie win, Digital Crest win, CLIO win
Brand/Client: SBI Life
Category: Media Innovation
Campaign: Know your Double O
Brief: Digital activation for breast cancer action
Brand/Client: Saffola Fittify
Category: Digital Activation and Platform Creation
Campaign: Beat the Crave
Brief: Introduce meal replacement health food range to India
Outcome: Shorty win
Brand/Client: SBI Life Insurance
Category: Community Engagement
Campaign: #IndiaKaPassionPledge Guinness World Record
Brief: Establish new brand philosophy for a legacy brand
Outcome: Made a Guinness World Record
Brand/Client: Suicide Prevention India Foundation
Category: Platform Innovation and Longform Story-telling
Campaign: Subtitles to Suicide
Brief: Suicide Ideation Awareness
Outcome: Abby win
Brand/Client: Starbucks
Category: Community Engagement
Campaign: Barista Callout
Brief: Keep audience engaged during pandemic shutdow
Outcome: Kyoorius win, Shorty win
FILMS
( click on video to open playlist of 5 videos )
HUMOR CAMPAIGNS
Brand/Client: Emami He Waterless FaceWash
Category: Viral Stunt
Campaign: The Flying Basin
Brief: Introduce waterless facewash to India
Outcome: Abby win, Foxglove win
MUSIC CAMPAIGNS
KUCH BHI!! Campaign(s)
Brand/Client: Bajaj Allianz General Insurance
Category: LIVE Sketch Comedy Show
Campaign: Caringly Yours Mental Health Improv Comedy
Brief: A mental health campaign that takes benefit of increased content consumption during the lockdown
Brand/Client: Naturolax
Category: Story-telling
Campaign: Zor Mat Lagao
Brief: Explain the benefit of laxatives
